SEO stands for Search Engine Optimization. It refers to methods and techniques that assist getting your website more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

Organic results are what appears in search engines for free and they are based on an algorithm.  Paid search results appear at the top and/or side of a page. These are the links that advertisers pay to appear on different search engines, i.e. Adwords for Google. There is many forms of paid advertising and the pricing for many is largely based on competition, making it difficult to see a consistent ROI.

A Title Meta Tag is the text that appears in the title of a search engine results page (SERP). A Description Meta Tag is the text that appears below your page in a search engine result that explains what the page is all about.

Title Meta Tags are more important for SEO and Description Meta Tags are important to the user.

Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine, but don’t go buying bestdentistinsouthernmichigan.com. Search Engine algorithms, especially Google, have come a long way and no longer rely on such such things to inflate a search result value to the person searching.

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.

There are many factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:

  • How much content you create.
  • The quality of the content you create.
  • How the content resonates with your audience.
  • If you’re a big or small site with strong or weak domain authority.

If your site is brand new or has never been properly SEO’d, it can take upwards to 3 months before you see any tangible results. If your site is well established and is seen positively ‘in the eyes’ of Google, it will most likely take considerably less than 3 months.

It is important to establish a solid SEO plan up front to avoid pitfalls later on.

When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won’t index as they go through the crawling process.

Reputation Manager is our managed solution that offers a ‘hands off’ solution to continually monitoring and improving your online presence.

A big part of  your online positioning as a business is dependent on how well you portray your company online – Reputation Manager does just that. It will automatically ‘drip-feed’ emails to your former customers/clients, asking for a review. When/if the customer responds with a review, you will have full control on whether to inch them along to the next phase, that is submitting a review to the main sites, i.e. Google, Yelp, etc.

PBN stands for Private Blog Network. This is a fully managed content-centric, link building network, which in turn will truly separate you from your competition.

Google grades a website on hundreds, if not thousands of factors. Our software will analyze your website for potential problem areas and provide a detailed report about technical errors such as broken links and anchors, server issues, etc. that can negatively affect your search engine rankings; get advice on how to fix them immediately.

Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change.

A citation is any mention of your business out on the web, with or without a link. It can come in various forms:

  • Company Name, by itself.
  • Company name & phone number.
  • Company name, phone number, & address.
  • Company name, phone number, address, & link.
  • etc.

Citations are absolutely critical in your overall performance and having a plan to create citations is your first step.

Citations are a key factor in local search rankings. Citation related factors make up 25% of the top twenty factors in your local search performance.

Bing Places for Business is the equivalent to Google My Business, on the Bing search engine. Bing Places for Business can help local, small and chain businesses by:

  • Showing the business listing in local search results, making it more visible to online customers
  • Allowing businesses to update their listings, helping to ensure customers have right information
  • Allowing businesses to verify ownership of their listing, helping to protect that listing from unauthorized changes

ALT tags provide a text alternative to an image.

They are a way to “describe” an image to those who can not see the image. The most important function of an ALT tag is to explain to a blind user what an image is displaying. Search engine crawlers also use ALT tags to decipher what an image is or what it is representing.

If you have images on your web pages that are not described by an ALT tag your HTML is not valid and you are not following this (and other) Google webmaster guidelines.

Optimized posts are simply an ‘extension’ of On-Page SEO which is part of our service for the more advanced packages.

Google and other search engines comb the Internet for the best content to offer their customers (people searching). Optimized content/submissions is essentially making the content ‘easier’ for the search engines to ‘decipher’ the content.

Here’s a short list of some of the details we will optimize your content for:

  • Write optimized Title for keyword(s)
  • Write optimized Description for keyword(s)
  • Alt tag for all images
  • Add Meta description tags to each individual page
  • Create ‘interlinking’ between posts to increase credibility with search engines (Google, Bing)

Retargeting is one of the most powerful, and often underused strategies in Internet marketing today. Essentially, retargeting is the ability to continue to market to those that have already shown interest in your product or service, i.e. visiting your website.

The way it works is simple, but the way it performs is super-powerful!

Before the visitor leaves your website, we use a ‘cookie’ to identify that person as showing interest in your product or service. Later, when they visit other websites, any website, they will see advertising for your company. Your advertising will be seen on highly respected websites, Weather Channel, ESPN, etc. just an example.

To improve on anything, you need to track it. This allows you to ‘connect the dots’ and determine what is working and, what is not working.

We provide phone numbers that will track and identify how and where visitors came to the site, i.e. Social Media, Google, etc. The visitor will use that phone number to call and that lead is then pegged as a lead for a specific tracking.